Watch the video here: http://www.youtube.com/watch?v=8GfrfDmXDb0 What would you write to get people to do this? Where would you put it? How would you distribute the message? How would you get buy-in for partcipation?
This is a cool question because I've always been intrigued with these things that pop up on YouTube (YouTube.com). If I was going to try to coordinate something like this, I would try to create a Blog about it. I would set up a new blog dedicated to just this purpose of organizing people together. I would send out this blog link to as many people as I know and ask them to forward on the blog link to all their friends. I would link clips of the previous videos to get people excited! I think that people would be excited to participate after seeing how well it previously worked out. I would explain what exactly I wanted them to do in the message on the blog and allow feedback on the blog. I think if I it became a joint effort to make it successful then more people would be excited about participating. I would include the blog link on my facebook page, send it out via email, and try to create a buzz. By allowing everybody to have a say I think that would get buy-in to make it more a group project. Also, adding incentive (i.e doing a better job than this city, place) would encourage people to participate. This video is titled "world biggest freeze", but I think trying to get people to be part of the world biggest project.
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I am not sure a blog alone and some e-mails would pull it off. You have to give an incentive.
ReplyDeleteNow, if you had a cause that was important to you, and the freeze mob event was about that cause, then... I think you'd pull people into participation.